Betty
No-one remembers puberty fondly. You’re half child, half adult. You must navigate school, relationships and family in a half real, half digital world.
Betty wanted to be any girls big sister. The go to girl for all the chat and content about experiencing what it’s like growing up into a woman. We listened, and built disruptive ads from consumer insights aiming to normalise the conversation around periods.
Dave Towers created 6 print ads, that opened up a whole design language of digital comms, packaging, animation and an online platform.
