The cinema industry got hit hard through the COVID days. Big film releases were delayed and cinemas had to close their doors to paying guests for numerous lockdowns too.
Pearl and Dean and DCM asked us to spread the word and get people back in front of the silver screen.
With the idea ‘Remember the Cinema?’ we produced a series of film inspired posters reminding everyone what the cinema experience is all about. With 7 executions all produced in-house, the tongue in cheek campaign was all over outdoor, press and digital ads within a week of being briefed.
